The Application Theories

The Rituals

"Skincare is a sequence of chemical reactions. Our Rituals are curated protocols designed to optimize the synergy of our formulas."

The Dawn Theory
Recommended Protocol
Awaken & Protect

The Dawn Theory

A morning clinical ritual designed to defend against environmental oxidation and prepare the skin matrix for the day.

01

Purification

Matcha Hemp Cleanser

02

Defense

Vitamin C Brightening Serum

03

Hydration

Cloud Dew Moisturizer

The Dusk Theory
Recommended Protocol
Restore & Rejuvenate

The Dusk Theory

A concentrated evening protocol focused on cellular repair, deep hydration, and overnight barrier restoration.

01

Double Cleanse

The Aqueous Cleansing Duo

02

Treatment

Midnight Recovery Oil

03

Barrier Seal

Cloud Dew Moisturizer

The Restoration Theory
Recommended Protocol
Intensive Barrier Repair

The Restoration Theory

A specialized emergency routine for compromised, sensitized, or chronically dehydrated skin states.

01

Gentle Purify

Matcha Hemp Hydrating Cleanser

02

Lipid Replenish

Midnight Recovery Oil

03

Deep Seal

Cloud Dew (Applied twice)

The Theory of Sequence

Molecular weight dictates absorption. By following our clinical rituals, you ensure that high-viscosity barrier protectors never block the path of low-molecular weight concentrated serums.

Theory Labs • Tokyo • NYC

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